Summary: Reporting to the Director of Advertising & Creative, the Social Media Manager is responsible for developing & managing the Social Media Strategy for Harris Teeter.  This role is responsible for understanding brand strategy, growing trends, and customer analytics that will drive the overall performance of each social media channel. 

Primary Duties and Responsibilities include the follow but are not limited to:  

Paid & Organic Content:
•    Develop a strong social media strategy to drive engagement, loyalty and best in class performance metrics.
•    Lead outside media partners, AOR, and internal Social Media Specialist in development, execution & analysis of all social media campaigns, including but not limited to: Meta, Pinterest, Tik Tock, YouTube and X.
•    Over-see the development, measurement & enhancement of all social media campaigns.
•    Conducts research and sources the appropriate tools for social management, listening, and analytics.
•    Leads the strategic development of social media briefs for needed creative solutions for social media content ideas and needs.
•    Partners with the Internal Creative Team and Sr. Producer to generate ideas and create social media creative assets for campaigns. 
•    Sets social media goals, KPIs by period, quarter and YOY growth. 
•    Leads the workflow process enhancements including Workfront project management system optimization. 
•    Reviews and approves all social media creative, ensuring the strategy meets the brands objectives, channel strategies, voice & tone, and brand guidelines are followed. 
•    Partner with various departments for at event social engagements (Sports Marketing, Corporate Affairs, Grand Openings, Store Events and Local Marketing Events etc.).
•    Capture photos and videos of promotional store activity and philanthropic events to share on social media and within the company.
•    Collaborate with internal departments on social media requests and provide recommendations on social media support that fit the business objectives and role of channel KPIs.
•    Setting goals, monitoring & reporting key performance indicators of all social media support, paid and organic. 
•    Creates and presents competitive analysis. 
•    Manages the social media budgeting invoicing and reconciliation. 

Secondary Duties and Responsibilities are as follows, but not limited to: 
•    Being available outside office hours to assist or address any issues that may arise, particularly in relation to crisis communications or social media errors.
•    Monitor and initiate communications with the appropriate contacts on any issues on all social media channels that can negatively impact the Harris Teeter brand or result in poor customer service as perceived by Harris Teeter shoppers.
•    Assist in educating and training new team members and interns in paid social strategy, creation, recipe content & database, implementation, and reporting.
•    Occasional evening, weekend, and holiday hours, as well as minimal travel, may be required.
•    Over-see the Harris Teeter recipe strategy & process management in compliance with Kroger's guidelines.
•    Generate recipe links for social media usage
•    Record recipe content in Excel for Harris Teeter recipe database
•    Provide assistance with requests for the Harris Teeter Careers page and LinkedIn social media as needed.

Competency:
To perform the job successfully, an individual should demonstrate the following competencies: 

Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures. 

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics. 

Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities. 

Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others. 

Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments. 

Interpersonal - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things. 

Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. 

Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed; Recognizes accomplishments of other team members. 

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. 

Change Management - Builds commitment and overcomes resistance; Prepares and supports those affected by change. 

Leadership - Exhibits confidence in self and others; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others; Displays passion and optimism. 

Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness. 

Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals. 

Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources. 

Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values. 

Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity. 

Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions. 

Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events. 

Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time. 

Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan. 

Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed. 

Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention. 

Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions. 

Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals. 

Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans. 

Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. 

Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. 

Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly. Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.